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From adventure-loving kids to ethical, sustainable shirts - discover the story behind kokkotu! 🌍

From adventure-loving kids to ethical, sustainable shirts - discover the story behind kokkotu! 🌍

Inspired by Adventure: The Story Behind Our High-Vis Kids’ Adventure Shirts

At kokkotu, our kids’ hi vis adventure shirt range was born out of a desire to create something that would truly connect with our young sons and their boundless curiosity for all things construction and emergency services. As parents, we noticed that the costumes and dress-ups available for kids were often expensive, poorly made, and barely lasted through a few washes. It was frustrating to see our kids' favorite outfits quickly fade, rip, or lose their shape, especially when they were so excited about their adventures in those very shirts.
We wanted to create something different—something durable, high-quality, and truly built for the active, imaginative play of young adventurers. Our goal was to design a shirt range that kids could connect with, wear over and over again, and enjoy during all their wild explorations. The result is a collection of hi vis adventure shirts that are tough enough to withstand the conditions of children's play, while also offering safety, style, and comfort.
Made from organic cotton, these shirts are soft, breathable, and built to last. The high visibility strips are securely attached, ensuring your child stays safe and visible even in low light, while the embroidered lettering on the police and firefighter shirts has been individually sewn onto each shirt to ensure maximum durability. These shirts are designed to be worn and washed time after time, and with their strong, sustainable materials, they’re ready to be handed down from one little explorer to the next.

Sustainability: A Core Value at Kokkotu

At Kokkotu, sustainability isn’t just a buzzword—it’s an integral part of who we are and how we do business. From the very beginning, we wanted our brand to not only provide high-quality, long-lasting products but also reflect our commitment to the planet and ethical practices.

We chose organic cotton for its eco-friendly benefits. Organic cotton is grown without harmful pesticides or synthetic fertilizers, which is better for the environment and healthier for our children’s delicate skin. By using organic cotton, we’re helping to reduce the carbon footprint of our production process while promoting sustainable farming practices that protect soil, water, and biodiversity.

But sustainability doesn’t stop with the fabric. We are also committed to reducing waste and minimizing our environmental impact in every aspect of our business. Our packaging is 100% plastic-free, and we use paper and string swing tags that are fully recyclable. This ensures that your purchase has a minimal environmental footprint, from production to delivery. We believe that every small step counts when it comes to creating a more sustainable future.

We also place great importance on ethical practices and transparency in our supply chain. Our supplier is a proud participant in the “I Made Your Clothes” campaign, a movement that supports fair labor practices and accountability in the fashion industry. By working with suppliers who adhere to these principles, we ensure that the people who craft our products are treated with respect and paid fairly for their hard work.

In every decision we make, we’re focused on creating products that are not only safe, durable, and fun for your kids but also kind to the planet and the people involved in bringing them to life.

A Shirt Built for Adventure, Designed for the Future

When you choose kokkotu, you're not just choosing a high-quality, high-visibility shirt for your child—you're supporting a brand that cares about the long-term impact on the world around us. While your child is wearing our shirts for everyday adventures or imaginative play, you can feel good knowing that every detail of our products—from the organic cotton fabric to the ethical production practices—has been thoughtfully considered to leave a positive mark.

Our Hi-Vis Adventure Shirts are made to stand the test of time. They are durable enough to be passed down from one little explorer to the next, so they can continue to inspire new generations of curious, adventurous kids—while doing our part to protect the planet for their future.

 

Ready for Adventure?

We’re so excited for you to experience the durability, comfort, and creativity of our kids’ hi vis adventure Shirts. Whether your child is pretending to be a firefighter, exploring the backyard, or helping out with a family project, these shirts are built for endless fun and adventure.

Join the kokkotu family today and give your little explorer the gear they need for their next big adventure! Visit www.kokkotu.co.nz to shop our collections, and don’t forget to sign up for our newsletter to receive updates on new designs, eco-friendly tips, and special offers.

Let’s make every adventure brighter—together!

Rach, Founder of kokkotu 💙

 

 

 

 

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